E-Commerce Snapshot: How Can It Benefit a Business | YouDigital Blog
What is eCommerce?
eCommerce stands for “electronic commerce,” representing all buying and selling activities over the internet. It doesn’t only limit products; buying Software development services, and Handyman services can also be considered eCommerce.
eCommerce doesn’t always occur from laptops or desktops. More than 70% of web traffic nowadays comes from mobile, which refers to mobile commerce. Motivated by the extensive popularity of smartphones and the comfort of online shopping, mobile commerce sales are expected to rise even more.
Types of business model
Whether you sell products directly to consumers or other businesses, eCommerce can be used to sell online. Let’s have a look at eCommerce business models.
Business to Consumer (B2C)
B2C commerce refers to selling goods or services directly to the consumer. This is the most common business model in eCommerce.
Business to Business (B2B)
B2B commerce refers to selling products and services to other businesses. This business model typically has bulk ordering and recurring transactions.
Direct to Consumer (D2C)
D2C is similar to B2C in terms of selling to the consumer but different on the business side. It allows for selling directly from the manufacturer instead of utilizing third-party retailers.
Let’s have a look at how the Salesforce Commerce cloud help unifies the buying experience.
Benefits of eCommerce
There are several reasons to start an eCommerce business or integrate it into your already existing business. Let's name a few.
Store open 24X7
Customer visiting your online store never stops because you are always open. On the other hand, the physical store has limited business opening hours due to its need to provide people available at the physical location.
No geographical boundary
Physical store limits your business to a geographical border, depending on where your business originated. However, an eCommerce store allows reaching customers all over the world.
Ecommerce provides the best in convenience and accessibility. Customers can find precisely what they need, at any time, directly from their desktop or mobile device. More comfort for the customer translates into more business for your company.
Targeted and effective marketing
Instead of traditional marketing using leaflets, brochures and, newspaper ads, an eCommerce store allows you to do digital marketing for your products. You can also target an audience rather than a global audience with traditional marketing.
Unifying the buying experience
This is probably the biggest, yet the least used advantage. Your customer’s data helps deliver a unified experience using a single identity for each customer across your eCommerce site and community. One identity can help you unify your customer data across all clouds. It’s unified across Sales, Marketing & commerce cloud, and a Service cloud for the consistent user buying experience.
How is eCommerce connected to the different business departments?
Salesforce eCommerce lets brands create and coordinate shoppers’ online experience and transactions across all channels and devices. A considerable part of the online experience is web and mobile. Using a salesforce, eCommerce organizations can build responsive eCommerce sites that are compatible with desktop, mobile, and tablets with prosperous online storefronts. eCommerce solution comes fully loaded with all the functionality organizations for operating a business online, including but not limited to the shopping cart, checkout, and all customization capabilities.
For many small or large businesses, one eCommerce site is just not enough. When companies have more than one brand or sell in multiple countries, they typically need different brands and geography sites. Using salesforce eCommerce, businesses can launch and manage multiple sites for other brands or geographical locations in one place and, therefore, can deliver a unified buying experience for their buyers no matter where in the world they are located.
Salesforce eCommerce plays a considerable role worldwide. More than 3,000 websites in more than 50 countries get their sales power through Commerce Cloud. In 2017, 540 million unique shoppers bought something online through a Commerce Cloud-powered website, and online sales through Commerce Cloud equaled $21 billion. This is super big!
Shoppers don’t only visit the web or mobile sites. They also interact with brands using email, Social media. Brands can make every email communication and social media communication more personalized and unified by integrating eCommerce sites with their marketing solution.
Merchants can use email to send personalized recommendations based on customer order history. Salesforce eCommerce utilizes Artificial Intelligence by processing customers’ available data from all platforms and helping merchants design a unified digital marketing newsletter.
Shoppers not only shop online but also visit stores. To provide the same unified buying experience store associate needs the same information available to them through their store kiosk. Salesforce eCommerce can easily integrate with store kiosks to give shoppers improved service and access to more inventory than what is available just in-store.
Today’s consumers expect your customer service representative to know everything about them including their previous complaints and shopping history when they reach out for support. They do not like to provide all the information regarding products they are reaching out to you for. Therefore, it’s vital to have all the information readily available for your customer service representative when your customers call or email. The customer feels more confident in your brand if you can assist them in as little time possible with as few questions asked. Salesforce eCommerce platform tracks all the client information to the different objects within salesforce, and it integrates with the service console to provide a 360-degree view of your customer to assist them with their query better.