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What You Didn’t Know About Email Marketing | YouDigital Infographics

Email marketing is undergoing a "rebirth" thanks to new technologies and marketers' creative approaches. Personalization and customization towards users have become crucial in email marketing.

The Rebirth Of Email Marketing

Even though there are now lots of new and innovative ways to market a business, email marketing is by no means taking a back seat. This is especially thanks to rising in mobile phone use over recent years.

People have now instant access to emails wherever they are. They often have email notifications activated on mobile devices. Some marketers would even go as far as to say that email marketing is currently undergoing something of a “rebirth”. Thanks to this, brands are exploring new ways to drive ROI and reach potential customers.

The Rebirth Of Email Marketing

Like most things, email marketing services are constantly evolving, implementing innovative ways to grab the audience's attention. New technologies allow for all sorts of new features to be included in a marketing email. For example, more and more emails include a video to grab people’s attention or use analytics for personalization.

Using names in an email can also be effective, but not as much as a thought. What recipients seem to prefer is personalization. Product suggestion based on their previous purchasing or browsing history is what triggers the audience attention. This is an interesting point to consider, as marketers should send emails with a specific need, as opposed to just sending an email without a defined name. By sending product suggestions, the email is automatically given an aim.

Another great way to grab someone’s attention is to give them something. People love getting free things, and as soon as they see that word in the subject line, it is likely to draw them in. You could also offer them discounts or promotions, all of which are likely to encourage them to click through to your website.

With the rise in social media use, many people thought that the death of email marketing was near, but with companies being creative in their email marketing approach, their demise is by no means imminent.

Luca Mastrorocco

Luca is an experienced sales executive and business coach with a background of over 10 years in sales and management. When not working, Luca runs one of the leading online magazines for startup knowledge, MyStartupLand, to provide meaningful and helpful content to startup founders and business people.

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