A Berlin-based mobile advertising company introduced Salesforce many years ago. The system was
able to perform the basic function of a CRM but the limited scope of the first implementation
led management to think that in fact it is nothing more than a nicely looking Excel.
Much of the data has to be added manually forcing sales people to waste much time on data entry
tasks. The system was a silo and not connected to other important systems in the company. The
integration with the advertising platform was especially missing. Sales people had to rely much
on data being stored there and that forced them to switch between these two quite often.
Eventually many users decided not to use Salesforce at all hence the adoption was extremely low.