Increase Marketing Effectiveness with Salesforce Pardot
Salesforce reports that 67% of marketing leaders use marketing automation as standard practice.
If your software is user-based, user experience is one of the most important metrics to determine its current utility. Thus, your business needs to pay close attention to user feedback. Given that they're the end-users of the software, they can detect flaws such as slow response, frequent crashes, or security vulnerabilities. In cases where a sizeable number of users make these complaints, it is an indicator that your software needs to be modernized.
As earlier stated, the process of software development often involves software maintenance as well. However, it becomes a warning sign when overly frequent maintenance sessions on the software have to be carried out. These maintenance attempts are often costly and can significantly affect the company's finances. When these maintenance-related costs get overwhelming, a software upgrade is needed.
Technology constantly evolves, and users equally evolve with it. This is why companies can rarely break even by offering outdated technological products. Look at it this way: would you prefer to use Windows Vista in 2022? Definitely not. It is simply not compatible with current technologies, and Microsoft stopped Windows Vista support as far back as 2017. When your company's software is not compatible with current technological deployments, it is a significant indicator that you should opt for an upgrade.
Salesforce reports that 67% of marketing leaders use marketing automation as standard practice.
Have a look at a complex deal scenario and see how salesforce CPQ is able to handle that using a pricing engine.
If you are about to implement Salesforce or already did and plan integrations this is a perfect read for you.
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